Nokia is asking consumers to choose the design for its next smartphone in a bid to win them over amid growing competition from rivals. The manufacturer is asking customers to decide between three designs for its ‘ultimate concept phone’ as part of its ‘Design by Community’ project.
Nokia has been struggling in the face of tumbling profits and a poor selection of smartphones. According to a July YouGov survey, the number of consumers considering buying a Nokia handset has fallen 12% in recent months.
Nokia’s project, which kicked off in March this year, asked consumers to submit ideas and concepts for a new phone. More than 72,000 people responded. Consumers have so far voted for a four-inch capacitive display, open source operating system, unlimited multitasking, HDMI and 802.11 n/b/g Wi-Fi connectivity, Dolby Surround Sound, an eight-megapixel camera with 4x optical zoom and video recording.
The winning sketch will be transformed into a 3D render and shown on the Nokia Conversations blog.